MSVM Group had the opportunity to work with Sagebrush Steppe Land Trust, an Eastern Idaho non-profit, on their updated branding. The project consisted of the development of a new logo, tagline, color palette, and stationery, as the first phase of this ongoing rebranding effort. By combining the typography and illustration, as well as the use of a natural color balance, the new identity better represents the organization’s mission of helping to protect area lands.