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SAGEBRUSH STEPPE LAND TRUST IDENTITY

A strong example for our long time economic development client, SIEDO, of our agency strategy towards “Bonding” more so than Branding in recognizing and speaking more and more to the emotional motivators of a target audience. Advertising that speaks to emotional differentiation (with solid rational supporting points), we believe, connects more effectively in positioning our clients as relevant and powerful brands. Below is the updated Southern Idaho identity as well as examples of the national trade ads supporting our direction.